Over the last half century big shoe & co. have profited at the expense of our health. 

They've convinced us that our feet are inadequately designed, that arch support and cushioned soles are the only relief to our suffering, and that our foot-related issues are chronic ailments, rather than improvable, temporary conditions.

It’s a convenient message when you consider that their prescribed solution is overengineered footwear that perpetuates the ailments they claim to solve. 

Our goal is to empower you to retake control of your health.

Come feel it for yourself.